Talisman Licensing is a brand extension specialist respected as a leading name in lifestyle brand licensing.

Talisman was first established in Melbourne in 2008. Sensing a gap in the market for a lifestyle brand extension specialist that approached licensing from a new perspective, Talisman quickly became known for their ability to fuse global brands with beautiful product design.

In 2011 Talisman opened their London office, expanding their knowledge and reputation to the European market. With the ability to market brands from offices on two continents, Talisman are now able to bring their unrivalled level of expertise and experience to the global market.

Talisman’s senior management team have over 60 years combined experience in licensing some of the world’s most recognisable entertainment, sport, fashion and lifestyle brands including Harry Potter, Tom Kerridge, Barbie, Rick Stein, Noddy, Agatha Christie and Spiderman.

We are passionate about brand extension within the lifestyle sector. We believe that licensed products should be beautiful. That they should innovate and inspire.

This is how we work…

First we listen

We listen to your business needs and objectives. We listen to your dreams and aspirations. Through listening we become fully conversant with your brand and market place.

Then we evaluate

Your brand DNA is the roadmap to unlocking the potential of your business. How your brand fulfils its promise to your consumers has the potential to be delivered in variety of product categories and services.

Then we implement

We work with you to develop an implement a strategic plan that will complement and strengthen your existing brand offer.

To see some of our recent work click here.

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