Hollie has worked in homewares retail and licensing since completing her interior design degree in London in 1993. She spent seven years in various management roles around the UK for Habitat UK, Heals and House of Fraser.
Hollie entered the wide world of Licensing in 2000 with a Category Manager role at Warner Brothers Consumer Products UK. This was the period of the build up to Harry Potter and Hollie managed homewares and accessories for all Warner Brothers licensees in the UK and on a pan-European basis. She managed all work for the Warner Bros Brands including Cartoon Network and Turner Classic Movies and was instrumental in securing the rights to License IPC interior magazine ‘Inside Out’ for Warner Bros UK.
Moving to Melbourne in 2004, Hollie joined Mattel where again as Category Manager, she managed all hardline categories for the Barbie and Hot Wheels brands and also commenced the programme for Monster High. After a very successful and happy six years managing these brands Hollie joined Talisman Licensing in May 2010 where she acts as Creative and Licensing Director specialising in the children’s lines which Talisman manages.